Apparently, a new study from Manchester University found that men notice lips far more than other features on the face. Scientists used eye-tracking software to show that, in ten seconds, men will spend more than half of that time staring at a woman’s lips. Geoff Beattie, who led the investigation, examines the red lip trend that started way before Swift took the stage (or was even born). “Our research suggests that lip color and perceived attractiveness are still inextricably linked, with red lipstick the most powerful attractor, and one that significantly increases visual fixation,” he said to the Daily Mail. The study also showed that there is little discrimination between full-mouthed and thin-lipped girls in regards to makeup, as those who wear lipstick were considered more attractive than those who did not. 

There's a reason why we call it the classic red lips -- despite all the beauty and color trends, it's forever here to stay.

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