What can give more instant power and confidence in us than a single swipe from our trusty bullet? This year, on it’s 3rd run, The SM Store Beauty Section is calling all beauty addicts – whether you’re a girl-on-the-go, a supermom, a young-at-heart, or a woman-at-heart to harness The Power of Lipstick and own it!

On July 29, which also marks the official International Lipstick Day, the whole nation will be able to experience a ton of discounts, freebies and promotional offers from all participating brands until August 23, 2017.

This nationwide celebration will have participating brands such as In2It, Maxfactor, Covergirl, Pop Beauty, Sleek Makeup, Flormar, Deborah, Jordana, Golden Rose, Burt’s Bees, Benefit Cosmetics, Shawill, BYS, Happy Skin, Jazzy, Shiseido, Clio, Revlon, Bobbie Cosmetics, Detail, Ever Bilena, and more!

So whether you’re new to the lipstick world or already an avid collector, SM will help you build and complete your lipstick arsenal. Dive into all the beauty SM has to offer and join the festivities as SM celebrates it’s 3rd annual SM Lipstick Fest. Here's a video to excite us more for the upcoming International Lipstick Day: http://bit.ly/SMLipstickFest2017
Be part of this global celebration and share your experiences using the hashtags, #ThePowerofLipstick and #SMLipstickFest!