I’ve never been much of an eye shadow wearer, as I have a highly pigmented upper eye lid. This is both a good and bad thing; the medium color gives off the illusion of permanent makeup, which I don’t mind, but if I dabble in azure and emerald shadows, they never show up quite as true as I’d like. If you share my pain—or suffer from another common eye shadow affliction (e.g., its tendency to fade)—Benefit has a solution. Its new Stay Don't Stray primer uses sodium hyaluronate to hydrate and eliminate the possibility of caking, not only keeping shadows vibrant, but holding them in place. And since this is Benefit we’re talking about, it’s also multipurpose. Use it under concealer for long-wearing coverage and smooth finish. Only available at Sephora, as of the moment.