SkinWhite, the leading and pioneer skin whitening brand in the Philippines, recently launched the #BetterMe campaign that aims to give young Filipinas the tools they need to improve who they are—both inside and out. Actress and SkinWhite ambassador Kim Chiu shares, “The SkinWhite #BetterMe campaign makes us girls look at the brighter side of life. I can now say I’m a #BetterMe because of it.”

After the Captivate Council initial launch in 2013, the #BetterMe movement has become even bigger to help inspire more teens. Approximately 500 aspiring teens from some of the most prestigious college campuses in the country auditioned, but only 25 girls were handpicked based on their accomplishments at school and their ability to inspire others with their go-getting, stay confident attitude. Throughout the four-month campaign, the members of the Captivate Council can look forward to magazine features, multi-media exposure, and lots of fun events. “We also included outreach activities and fitness parties because when it comes to becoming a #BetterMe, you need a more holistic approach. We want the members of the SkinWhite’s Captivate Council to lead by example,” shares Liz Caceres, assistant brand manager for SkinWhite. “It’s not just about looking good on the outside, but feeling good and doing good, too.

Each member was treated to a fashion and beauty makeover where they were taught how to enhance their own individual assets and body type. To look even more gorgeous during their makeover shoot, the girls prepped their skin from head to toe by trying out samples of the SkinWhite Power Whitening Face Cream Powder (to score a powdery fresh, white glow on their complexion) and SkinWhite Advanced Power Whitening Lotion (for instantly whiter, brighter skin upon application). “Being part of the Captivate Council helps me love myself more, says Chrissa Taleon, UST, 20. “I also noticed that my self-confidence has grown the more I use the SkinWhite products." 

Get the SkinWhite that’s better for you! For blush white skin that’s guaranteed to make heads turn and make you the belle of the ball, try these get-pretty beauty finds:

Skinwhite Advanced Power Whitening Soap
Whenever your skin is exposed to the sun, it causes your body to produce more melanin. The more melanin you have, the darker your skin becomes. This soap helps you prevent and reverse skin darkening whenever you use it, so you score noticeably whiter skin in as early as 7 days! It uses Synchronized Whitening action and is enriched with the Vitanourish formula that contains vitamins B5, B3, and E to effectively whiten, soften, and hydrate your skin.
P26 for 65g, P44.50 for 90g; P60.75 for 125g.

SkinWhite Advanced Whitening Facial Cleanser
Remove stubborn dirt, excess oil, and makeup residue with this facial cleanser. It contains micro-exfoliating technology and Witch Hazel Extract to help banish acne, give your blush white skin, and helps prevent dryness with its Vitanourish Formula. With continued use, your complexion becomes whiter, smoother, and blemish-free.
75ml, 135ml

Skinwhite Power Whitening 3-in-1 Face Cream Powder
This all-in-one make-up in a tube is all you need to whiten your skin and give you that flawless matte powder finish in an instant. Plus, it keeps your skin soft and smooth because of its Vitanourish Formula that effectively moisturizes the skin.
Available in White, Light Beige, Rose White, and Natural Beige shades.
P19 for 7g and P69 for 20g.

SkinWhite Advanced Power Whitening Lotion
This lotion uses an exclusive Advanced Tripower Technology to whiten instantly and continuously to help reveal your whitest white. It also contains a Vitanourish formula that’s spiked with vitamins B3, B5 and E to give your skin intense moisturization and protects you from UV rays and further skin darkening with SPF20.
P71 for 50ml, P123.25 for 75ml, P235 for 200ml.