Guess what my current beauty obsession is. Yes that's right, teeth! In my last few days in Los Angeles last year, I noticed my teeth yellowed from too much coffee and soda intake. I took a quick run to Target and decided to try Crest's Advance Whitening Strips. I was amazed how my teeth glowed in photos, in just 7 days! After then, I was hooked on teeth products. The newest one I want to try is Burt's Bees' 99.2 percent natural toothpaste. Available in Multicare and Whitening formulas with or without fluoride, as well as in two different options for kids, the pastes have been clinically proven to prevent cavities, reduce plaque, brighten smiles, promote healthy gums, and freshen breath. And they taste pretty good, too. Minty goodness is fortified with calcium and phosphorous as well as real cranberry extract, which is known to block bacteria from sticking to teeth and gums. The brushing experience is a minimally lathering one, but it comes equipped with an “it’s working!” tingle—as well as the knowledge that you’re not swallowing the sodium laurel sulfates, artificial colors, flavors, preservatives, and sweeteners found in so many big-brand alternatives. This is Burt's Bees' first attempt to enter the oral care industry. Let's see what other products it will launch under the category.