With dozens of new innovative hair treatments that promises to transform our hair every year, who can blame a girl from trying at a couple of them out? From digi-perms to X-tenso rebonds to different hair colors, I’m sure anyone beyond the age of 18 has tried at least once. But with these new innovations come hair damage.

Since the time I started highlighting my hair regularly every four months, I’ve been obsessed with conditioners. Just one day of skipping conditioner and my hair instantly becomes dry, dull and brittle. I’m not as particular when it comes to shampoos, but my, I can really be choosy when it comes to conditioners. And one go-to brand I always have in my arsenal is Pantene.

Experts at the Pantene Hair Research Institute have identified the ways in which hair is damaged. Chemical treatments as well as environmental factors inflict damage and cause the outer protective covering of the hair strand to erode. This exposes the inner structure of the hair to damage that leads to split ends, dullness, hair fall, dryness and frizz.

That’s why it’s very important to find the right conditioner to battle these signs of damage and prevent future hair damage.

As if I’m not happy enough with my current Pantene conditioners, they’ve come up with a more potent formula for us who wants healthier hair. Let me introduce to you Pantene’s Daily Intensive Conditioners. These conditioners have 80% more conditioning ingredient vs. regular Pantene conditioner to make hair strong on the inside, soft and shiny on the outside.

Three variants are available:

Pantene Total Damage Care 10 Intensive Daily Conditioner | 180ml: P149.00 & 340ml: P219.00 

This helps prevent the 10 signs of damage by shielding your hair from day to day damage. Repairing and nourishing aside, it also helps to prevent further hair damage by minimizing the loss of essential protein. This is for women who already have damaged hair or whose lifestyle regularly exposes their hair to damage.

Pantene Color and Perm Intensive Daily Conditioner
| 180ml: P149.00

Formulated to help replenish the health of your damaged hair by moisturizing and protecting your cuticles, this variant helps keep colors vibrant and curls intact. Its unique conditioning actives prevent water from entering and exiting hair cuticles so that color pigments don’t run and curls don’t loosen. This variant is for women who needs to prolong their hair color and hairstyle. This is what I need and thus, use as of the moment as my hair has been highlighted multiple times.

Pantene Aqua Pure Intensive Daily Conditioner | 180ml: P149.00

Different from conventional, creamy conditioners, the new Pantene Aqua Pure conditioner delivers just the right amount of nourishment to your hair without weighing it down. This lightweight formula has no silicone or paraben, perfect for women who has fine and thin hair.

Pantene Intensive Daily Conditioner is available in all leading supermarkets and department stores nationwide.