Shock hit the international fashion world today as news of British designer McQueen's apparent suicide circled the globe, the same day fashion week kicked off in New York.

PHOTO British fashion designer Alexander McQueen found dead at London home

McQueen, 40, was found dead at his home in west London this morning. Scotland Yard is not treating the death as suspicious, but early reports of a suicide have not been confirmed by police.

"We are devastated and in shock," said Samantha Garrett, the communications director for the Alexander McQueen fashion house.

The designer's death comes on the heels of the Feb. 2 passing of his mother, Joyce. McQueen was scheduled to show a new collection in Paris early next month.

McQueen was beloved at the highest levels of fashion as the "enfant terrible" or "anarchist designer" of the industry. He was internationally acclaimed for both his clothes as well as his cutting edge fashion shows, considered by many to be performance art year after year.

McQueen's store on West 14th Street in New York was was temporarily closed on Thursday morning. 

Anna Wintour reportedly left the BCBG show in a rush this morning after hearing the news.

McQueen's secondary line, McQ, was to be presented Thursday, the day of his death, as part of New York Fashion week. KCD, the PR company handling the show, says the presentation is canceled.

The invitation: