I've faintly remember passing by the Primadonna store in SM Megamall when I was in my early 20's. I never really went in the store as I felt the selection of shoes they have are a tad bit 'old' for my taste. However, last year, the brand was revamped to cater to the new modern style of Filipinas. It's now one of the lifestyle footwear brands known for carrying the latest trends for women’s shoes. No wonder it has now grown into a retail force of over 50 vibrant and dynamic stores nationwide.

And this year, with an intense commitment to carry the season’s latest must-haves, Primadonna has recently chosen a new endorser to represent the brand's young and dynamic personality. Known as the "Teen Queen" of Philippine show business, Kathryn Bernardo is a Filipina actress who has inspired the brand’s upcoming pre-holiday collection.


Kathryn’s style has greatly evolved from her younger days in the business. Now, she is regarded as one of her generation’s fashion icons. “I love playing around with my outfits. I love how quick Primadonna is when it comes to picking up what’s uso. So if I see Taylor Swift wearing something na gusto ko, I run agad to Primadonna because I’m sure they have what I’m looking for!” says the new brand ambassador.

Primadonna’s pre-holiday collection is composed of 20 styles reflecting the latest “Sports Luxe” trend, first set by the likes of Alexander Wang and Helmut Lang. It features chunky platforms, thick-soled kicks, and “man repeller” slides, which have been seen on some of most stylish people both locally and in Hollywood. Here are my top picks from the pre-holiday collection:





With the latest in footwear trends made readily available by Primadonna, Filipinas can now easily step foot in the world of high-class fashion.

Primadonna’s pre-holiday 2015 collection was just released this week and is now available in its 50 outlets nationwide. Price range is from P1,299.95 to P2,999.95