It was announced just December 4 that Julia Roberts, a.k.a. Pretty Woman, a.k.a. Erin Brockovich, a.k.a. the biggest actress in all of Hollywood, has accepted a spokesperson deal with Lancôme. The financial specifics and details of her product affiliations have not been disclosed, but it was heard that it's slated to launch in 2010. It’s likely a seven-figure deal, but I'm less interested in the financials than the fact that after two endorsement-free decades in the limelight, Roberts has agreed to do ad spots—in America, no less (the huge-star-hawking-everything-from makeup-to-iced-coffee phenomenon is old news in Europe and Japan). I’ve got her pegged as a perfume muse, although she could probably sell mascara just as well.