Just last week, Katie Holmes was announced to be the first ever celebrity face of Bobbi Brown. The famous makeup artist who's been around for more than 20 years now said she chose Katie for very specific reasons. Here’s what she had to say:

“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired. She's a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common.

Katie gave a press release as well as why she said yes to the collaboration:

“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty. Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”

The actress is set to make her brand debut in the line's spring 2013 print ads, promotional materials and campaigns. Brown will also be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the fashion line founded by Katie Holmes and celebrity stylist Jeanne Yang. 

Below is the face chart for the Brown and Holmes collaboration:

I personally think that this is a brilliant move for Katie after her recent divorce. I agree that there could be no other woman who's more fitting than Katie to endorse Bobbi Brown. She's all about natural beauty.