When the nail art craze arrived in Manila early 2008, I wasn't one of those who immediately ran to nail salons to have tiny bits of accessories attached to my tips. It wasn't practical for someone who uses her hands daily for her craft to attach so many foreign objects on her nails. Maybe the prints were too much for me to handle, or it was just too high maintenance. I just want my nails in one color or in classic french tips. No way will I attach an acrylic or have gel glued on my nails with bits of anything larger than a speck of shimmer.

This phenomenon recently reached the runways of Paris, Milan and New York last year and since then, the West has followed the East on this nail art trend. I still wasn't convinced.

However, at a job, a colleague made me try on some of her nail lacquers from Singapore that were made in the USA. I tried some textures on and I was actually surprised that I like the bright metallics, and even did some glitter to accent my ring fingernail and didn't hate it!


"Imperative is a fashion-oriented company with the business purpose of creating new innovations and not just another ordinary nail polish but a product that will complement to extraordinary personalities." 
 
They have different textures and finishes such as matte, suede, metallic, glitter and shimmer. They also have trendy polishes like the crack and magnetic formulas. I was only able to try metallic, glitter and platinum and their calcium base coat that protects nails from yellow stains you usually get after removing polish.

From left to right: Calcium base coat, Glitter gold, Platinum silver and metallic gold.

 
Glitter gold was perfect for the metallic and jewel-toned trend I'm loving right now! 

For those of you who are into DIY nail arts, who are spending so much bucks on lacquers, these might be more reasonable alternatives to your Chanels, Diors, OPIs, Orly's and Essies without sacrificing quality. Price for each bottle varies on the texture and finish, and ranges from P200-300.
 
To order and for more information, you may contact Dane Ciruela at 0916-5280316.

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