If there's one concern we human beings share, it has to do with our crowning glory -- our hair. Now more than ever, our hair is a statement to who are in this world. However, most of us are still afraid to really let our personalities show because of fear of hair damage and costly maintenance. 

Watsons’ recently launched their “Color Your Hair Bold” initiative at Revel, The Palace, to ease these worries of women by highlighting that hair coloring is not only fun, it is also safe, affordable and easy that everyone can do it at home.

Guests were treated with interactive hair colouring activities that helped them learn tips and tricks to color their own hair. They were also educated about the DIY hair coloring process from application, to post hair color regimen and even to everyday styling techniques. 

Highlight of the evening was the hair transformation of the 6 brave women who boldly changed their hair colors to match their individual styles.

There were also presentations from Lourd Ramos and other hair experts about proper hair coloring, styling and treatment.

At the event, we discovered various brands available in Watsons like L’Oreal, Revlon, Bigen, Kolours, Lolane, Revia, and Beautylabo, to help you achieve your burgundy browns, fiery reds or light shades of blonde. Costly maintenance? No need to worry as Watsons also offers a wide range of post hair color regimen and styling.

Also, here's an exclusive perk for SM Advantage cardholders! From May 19 to July, 2016, get a chance to win a total of 700,000 shopping points when you shop with your SM Advantage Card! For every Php 500.00 single-receipt purchase of any Hair Color Treatment, Styling and other Color Care products, a member is entitled to one (1) e-raffle entry. There will be three (3) winners of 50,000 shopping points for the grand prize, five (5) winners of 30,000 shopping points and forty (40) winners of 10,000 shopping points as consolation prize.

DIY hair coloring, post color care and styling has never been this easy and affordable before Watsons!