It may have been bothering you the same way it bothered me: Why does such a good make-up brand like Benefit not carry a liquid foundation? Well, the answer just came in. Benefit has recently launched its newest addition to their super fun make-up line Hello Flawless Oxygen Wow! Out in the public just last week in the US, Benefit's first ever liquid foundation is going to be available to us in Manila in April. I was lucky to have been invited to attend Benefit's Grand Launch last week as Maggie and Annie of Benefit San Francisco gave a sneak preview and demo on this liquid foundation. And even luckier, I was given samples of the product to test and try out.


I can't really say a lot about the packaging as we were only given samples. But from what I've seen in some of the blogs I'm following in the US, the samples I got look pretty much like the bottles for sale.

The sample I got from Benefit Philippines at the Launch
Photo from the US blog Beautiful Makeup Search
Benefit promises a brightening foundation experience with a natural, flawless coverage that gives skin a healthy glow and an SPF 25 to protect skin. The oil-free brightening formula uses Benefit’s Oxygen Wow Hydrating Complex that includes vitamin C and vitamin E.


I'm in love with the texture! It's light and very fluid. I recommend using your fingers when applying this on your face. A sponge will just soak it all up. Use a foundation brush to build it up if you want more coverage.

Left: With the Oxygen Wow foundation, minor blemishes were unnoticeable; R: Bare skin
I like foundations that do its job without really masking the skin. This is definitely one of those foundations you can use everyday without people noticing you're actually wearing any base make-up. It evened out my skintone and brightened my face in a subtle way, even I can't tell if there's make-up on or not. I just know my face looks more luminous and healthy, as if I got 8 hours of sleep the night before. The finish is a bit dewy though, which might be a bit of a problem with the humid climate that we have. I suggest dusting a thin layer of loose powder just to make sure you won't "shine" throughout the day.


I think this is the perfect foundation for those who already have pretty good skin to start with, and just wants something to cover minor blemishes. Benefit Philippines only have 3 shades for the samples. Unfortunately, Petal, my shade isn't here yet. So for now, I just used the closest to my shade, Ivory, as seen in the photo above. It's one shade lighter than my skintone but you'd barely notice. Somehow the foundation just automatically adjusted to my skintone!

A total of 9 shades
Hello Flawless Oxygen Wow will be available in April at P1,900.00 in Benefit Cosmetics Greenbelt 5 boutique. For more updates, visit and like Benefit Philippines page in Facebook.