Benefit opened its doors for us before 2011 ended last year. Now open in Greenbelt 5 for 2 months, Benefit officially celebrated its launch in Manila last week, with the arrival of the daughters of the cosmetic brands' founder, Maggie and Annie Ford Danielson.

Thank you Benefit for the exclusive invite!

The event started out with Maggie and Annie introducing Benefit and its products. It was so cute how each Benefit best-sellers were introduced, on a pink carpet slash runway, where the winners of Hi San Francisco Online contest strut themselves showcasing their assigned product. 
Some of the showcased items were Porefessional, Bathina, Dr. Feel Good, etc.

Maggie and Annie with the models  
 Afterwhich, Maggie and Annie performed a demonstration of Benefit's new brightening make-up Hello Flawless Oxygen Wow. I'll be posting a review on that this week, so stay tuned! 

Maggie demonstrated on actress Aubrey Miles while Annie did her demo on stylist Alyanna Martinez. 

The event was wow but what's really super is getting up close and personal to Maggie and Annie!

Congratulations to the Benefit Philippines team for a well-attended and successful grand launch! 

Benefit boutique is located at G/F Greenbelt 5 (Previously Jurlique boutique, beside Shiseido). You can follow the latest updates on Benefit by liking their page on Facebook.