Finally, Benefit hits south and conquers SM Mall of Asia! Woohoo for us who don't need to travel up north just to grab our Benefit goodies! 

Three days before the opening, we bloggers had a sneak peak inside the still 'under construction' boutique and had a "Hard Hat" party. 



Benefit PH made this boutique's waxing room extra spacious and special.

And of course, what's a party without never-before-seen new products?

Stay Flawless 15-Hour Primer


What makeup artists are seeking for: makeup that works overtime. And what other product to do help us achieve this but primer! This instant primer acts like a magnet to prolong and lock in your foundation for 15 hours. It's an invisible stick that glides directly onto skin for optimal wear and a natural-looking finish. This product will be available in August at P1,900.

Ultra Plush Lip Gloss


Now in a new packaging, the improved formula feels more comfortable and less sticky than the previous formula. Benefit PH added six new shades of kissable sheen. Now available in stores for P900.

Fine One One


This multi-purpose stick is not a new product but it's my first time to try it last Tuesday. Not only can you use the colors separately or blended together, you can use this on the cheeks and on the lips too!

Creaseless Cream Shadow and Longwear Powder Shadow



Both crease-proof and budge-proof, new wearable shades joined the best-selling shades. Each at P1,100 in stores.

Pore-fessor showing us how to brighten the eye using the creaseless cream eyeshadows

Gimme Brow


Benefit's newest product that's coming out in August! This new lightweight fiber gel adds volume to thin brows and gives a hint of color. The custom micro brush sets hair in place while precision tip shapes brows.This can be worn on top of Brow Zings or alone.

Camera left eye without product; Camera right eye with Gimme Brow in light/medium.


For comparison: Camera left eye in medium/deep; Camera right eye in light/medium. Which do you prefer?


Bloggers & Vloggers at the sneak peak

Congratulations to the Benefit PH team for opening another boutique! 

Benefit Cosmetics is located in Greenbelt 5, Rustan's Makati, Rustan's Shangri-La, Trinoma and Mall of Asia. You can follow the latest updates on Benefit by liking their page on Facebook and by following them on Twitter and Instagram: benefitbeautyph.