Seems like body ornaments are the "in" thing to have right now. We've been seeing a lot of jewellery tattoos since last month here in Manila. It's the perfect way for fashion to fuse with beauty.

And with this trend, Benefit Cosmetics opted to join the bandwagon by introducing their newest limited edition Bling Brow, a set of brow crystal accessories made of Swarovski Crystal elements that come in eight shades. This new service adds an irresistible sparkle that’s perfect for ladies who want to add some WOW to their brows.


You can choose 2 shades per Brow Bling to fill in your box, in different sizes. It comes with a free mini tweezer to groom your brows and apply the crystals.

8 shades of Swarovski Crystals to choose from

Some exhibited Swarovski jewellery from its latest collection:



To introduce this new product and service, Benefit Cosmetics held a Beauty & Brows party for friends of the brand and select press at Le Jardin in Bonifacio Global City.

With Benefit Cosmetics Marketing Head Kriska Ramos

With fellow beauty bloggers

Brow bars and beauty stations were set up for us try, as well as complimentary brow waxing and makeup services for instant afternoon pick-me-uppers.

Benefit Cosmetic's aesthetician waxing brows


Benefit Cosmetic's aesthetician attaching brow blings



Host Joey Mead excitedly introduced Jared Bailey, Benefit Cosmetics’ International Spokesperson for Global Services, who came from the brand’s headquarters in San Francisco.




The charming and hilarious Jared Bailey is a licensed aesthetician and expert on anything and everything brow-related, he’s made it a mission to share the wonders of Benefit Beauty Services around the world. 

Before he introduced Benefit Brow Bar’s newest and glitziest offering Bling Brow, he did a quick brow demonstration first on one of his models.



According to Bailey, brows are supposed to be sisters, not twins. "Do not obsess on keeping them exactly alike, our faces are naturally asymmetrical," said Bailey.



With the help of three models, Bailey demonstrated three unique looks: Touch of Bling, Over the top Bling and Big Time Bling. 
Touch of Bling

I myself got myself some Brow Blings in "Touch of Bling" design.

Over the top Bling

Benefit Cosmetics' GLAMbassador Rima Ostwani wearing "Over the Top Bling"


Big Time Bling

Waxed and stylised eyebrows of one of the models, "Big Time Bling" style

According to Bailey, “Bling Brow is fast, flattering and instantly glamorous. It’s sure to turn heads, bring in new customers and reinforce that Benefit is the go-to brand for any brow service.” And by the way, it can last for up to three days!

As Benefit likes to say, “there’s no business like the brow business.” It looks like bling is about to be every benebabe’s new bestfriend. 

Bling Brow can be availed starting November 2014. Benefit Brow Bars are located in Greenbelt 5, TriNoma, Mall of Asia, Alabang Town Center, Central Square, Rustan’s Makati and Rustan’s Shangri-la. 

Swarovski Jewelry is available in Rustan’s Makati, Rustan’s Shangri-la, Bonifacio High Street, Robinson’s Magnolia and Newport Mall.